While the Eames were a huge proponent of "entirety design," this principle never fully revealed itself in their work until they began integrating their designs into spaces where scale played a role in usability and communicating ideas however, such as their exhibit designs for IBM's pavilion for the 1965 World Fair, their invention of Tandem Airport Seating, the Herman Miller Showroom, Mathematica, and most prominently and potentially importantly, in their 1968 film, Powers of Ten.
Revered as a masterpiece, Powers of Ten brought together nearly every unique aspect of the Eames career into one culminative piece: a collaborative spirit, seen with composer Elmer Berstein, their emphasis on ethos, demonstrated with their invested pursuit of making science accessible, interesting, enjoyable, and thought provoking, and their innovative lifestyle centered on design, revealed in the filmmaking process.
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